It had nothing to do with the technology and all about the smooze.
A great line.
My Views on OSS ESM (Part 1) | John M Willis – ESM BLOG:
I had to present to Jeff Schulman at Gartner, at the time, the infamous ops automation guru at Gartner. Jeff is another guy I used to argue with a lot back in the early days of ESM automation. Although I can find no record of this on the Internet, I am pretty sure Jeff Schulman coined the phrase marketecture. During my presentation Jeff didn’t listen to a word I had to say. All he kept asking was when he was going to get to meet Aubery Chernick, the founder of Candle. It was then I learned my first lesson about analyst groups. It had nothing to do with the technology and all about the smooze.