Very well written and indepth business case analysis of the use of S3.
Outsiders do not realise how deeply technological development, like scientific research, is shaped and driven by emotion. If you have ever looked at an iPod and wished that you needed one, you will have had an inkling of it. The reason that half of us are in computing at all is that we see computers as things that we can make beautiful things out of: and S3 and EC2 arouse the same emotion.
Some people have criticized S3 and EC2 for being bony, but that is the point of them. You cannot go wrong if you have good, strong bones to build on. If the foundation is right, things just go on getting better. A woman with good bones is six times as beautiful at 60 as she is at 20.